Choosing the right keywords for your PPC campaign is vital to get the most out of Pay Per Click advertising and generate high-quality, intended traffic to your site. We are highly experienced in setting up PPC campaigns, from keyphrase and competitor research to budget projection.

Our team take the hassle out of running your pay per click website campaign. As more and more companies discover the benefits of PPC you can find you are position one on Monday and by Tuesday, three other companies have come in and knocked you off that first page of results.

As part of your PPC management, We constantly monitor your account to ensure that positions don’t slip.

We also ensure that we get the best return on your investment for your business by advising of the right phrases to target. It’s about attracting buyers not browsers!

Let’s take an example…

Targeting the phrase “Honda” – someone using this phrase could be searching for the latest model Honda car, a second hand Honda boat engine, a shop selling Honda lawn mowers, the Honda Racing Team… the list goes on. So the secret of successful Pay Per Click campaign management and good ROI is to use as targeted phrases as possible.

PPC Adverts

Pay Per Click advertisements have to be written to very strict guidelines. We are experts at working within these guidelines to produce tight, focussed copy that’s proven to produce results.

Bid Management

Effective bid management is the key to maximising your revenue from a Pay Per Click marketing campaign while keeping expenditure down. We use a combination of manual and automated bid management techniques to ensure that you’re getting the best possible placement for the lowest possible cost. We can also enforce automated maximum limits to stop budgets being exceeded.

Tracking

PPC tracking provides you with details of those people signing up as a result of your PPC advertising. This allows us to assess the effectiveness of your campaign and provides us with the detail to adjust your campaign appropriately.

Analysis

Pay Per Click campaigns offer unprecedented levels of customer intelligence which we can use to assess what the strengths and weaknesses of your campaign are and adjust your campaign appropriately.

PPC Reporting

We always provide you with detailed, comprehensive monthly reports so you can see exactly how each keyphrase in your campaign is performing. Reports include summaries of top performing phrases, conversion rates as well as advice on the best way forward. In addition, deeper analysis is provided for each phrase: no. of impressions, no. of clicks, average click through rate, average cost per click.